Vedran Rasic

Director of Marketing at VanillaSoft | Co-founder of Autoklose (Acq) | Angel Investor


About

Entrepreneur experienced in delivering successful product strategies, achieving targets & building high-performance teams. My core competencies come to light where customer, product, and growth strategies intersect. Timeline: • 2020: Got acquired by a 10x larger B2B MarTech SaaS leader • 2020: Acquired a codebase for a SaaS project (stay tuned) • 2018: Joined a founding team on a mission to improve B2B MarTech space • 2017: Learned a lot as a general operator of a software (SaaS) business that failed • 2017: Moved to Canada • 2016: Built a successful one-man show consulting • 2015: Helped to build a successful R&D service • 2014: Moved to Serbia • 2013: Helped to grow an international organization that crosses 120 countries and territories • 2012: Moved to Austria • Graduated



Experience

Director of Marketing

VanillaSoft

Toronto, Ontario, Canada

October 2020 – Present

Co-Founder

Leaddelta

Toronto, Ontario, Canada

March 2020 – Present

Chief Revenue Officer (CRO)

Autoklose – a VanillaSoft company

Toronto, Canada Area

January 2020 – Present

Chief Marketing Officer

Autoklose – a VanillaSoft company

Toronto, Canada Area

January 2019 – December 2019

Head of Growth

Autoklose – a VanillaSoft company

Toronto, Canada Area

January 2018 – December 2018

Co-chair – Toronto

Serbian Entrepreneurs

Toronto, Ontario, Canada

May 2019 – Present

Helping SaaS founders with Growth | Product | Operations

vedran.one

Toronto, Canada Area

January 2015 – Present

Chief Operating Officer

Sylidra Inc.

Toronto, Canada Area

December 2016 – January 2018

Project Manager | Business Development Manager

Neopix

Belgrade, Serbia

September 2014 – November 2016

National VP Business Development

AIESEC

Vienna, Austria

January 2013 – August 2014

Digital Marketing Manager

MCB

Belgrade, Serbia

September 2011 – December 2012



Education

General Assembly

2018 2018

Business/Managerial Economics

University of Novi Sad, Faculty of Economics in Subotica



Volunteering

Local Committee President | VP Sales | Sales Development Representative

AIESEC

October 2009 – August 2011

Local Committee President at AIESEC (30 hours/per week)• Led 130 members and directly managed 5 executive-VPs.• Responsible for financial management: P&L, Cash-flow, and Balance Sheet.• Supervised strategy, talent pipeline management, product development, and sales.• Increased financial health with 12 months of reserves and 15% year over year growth in product areas.Vice President Sales at AIESEC (20 hours/per week)• Responsible for establishing and improving relations with Universities, Government, and Corporations.• Key activities included preparing proposals, negotiating contracts, planning, and reporting.• Main achievements: 50% YoY growth in sales income, 100% retention rate of partners.Sales Development Representative at AIESEC (20 hours/per week)• Prepared and ran Email Campaigns, Cold calling, and Sales Presentations.



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