Thomas Bergman

Experienced Product Designer / Digital Strategist / Lecturer / Explorer of all things digital


Hi!, I'm Thomas. I'm a product designer and digital strategist with documented success in helping companies achieve business goals and create a more delightful experience. My primary focus is creating superior user experiences and making them highly relevant and attractive. I contribute on multiple levels, from overall strategies and goals setting, to the nitty gritty details, like onboarding flows and UI design. I love working in environments where I get to solve problems. I seek out challenges that will feed my curiosity, allow inspiring collaborations and give me the freedom to be both creative and productive. • Digital product design • E-commerce UX • Digital strategy • Customer experience strategy • Customer journey mapping • User requirement gathering (Job To Be Done, interviews, workshops, card sorting etc.) • Channel strategy (POE) • Consumer insights • Brand strategy • Concept development • Project management Examples of clients; Kronans Apotek, Telia Divison X, Axel Johanson, Nobia, ICA, Cool Company, Telenor, Gastrofy, ACNE, Skandiabanken, Cryex, Meda, EPiServer, Vattenfall, Skellefteå Kraft, ASSA ABLOY, Elmia, and Previa. Let's have a coffee and talk!


Product Designer


Stockholm, Stockholm County, Sweden

2021 – Present

Digital Product Designer, Strategist, and Director

Send Consulting AB

Stockholm, Sweden

2017 – Present

Senior Product Designer

Extenda Retail

Stockholm, Stockholm County, Sweden

2019 2020

User Experience Lead

Kronans Apotek

Stockholm, Stockholm County, Sweden

2017 2020

Course Facilitator and Lecturer

Forsbergs Skola

Stockholm, Sweden

2019 2019

Head of Digital

Designkontoret Silver

Stockholm, Sweden

2015 2017

Parental Leave

At home

Stockholm County, Sweden

2015 2016

Member Board of Directors

Agile Academy

Stockholm, Sweden

May 2014 2016

Senior Strategist


Stockholm, Sweden

2014 2015

Digital strategy consultant


Stockholm, Sweden

2011 2013

Digital Strategist


Stockholm, Sweden

2008 2011


Product development

Kungliga tekniska högskolan

2003 2007


Stockholms universitet

2003 2008

Elisava Design School

2006 2007

Lund University

2001 2002



Hello New Swede

2016 – Present

Hello New Swede is an initiative to let people show their support and friendly attitude towards newly arrived refugees in Sweden. It is essentially a pin that you wear on your coat or bag to let your surroundings know your opinion and that integration of newly arrived refugees is only possible if we actually make some kind of connection to them. As of Dec 2016 more than 3000 pins have been distributed all over Sweden.More info at

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