Dave Gerhardt

CMO at Privy (#1 Sales App on Shopify) | B2B Marketing Leader


About

Regarded as one of the leading brand builders in B2B today. Currently Chief Marketing Officer at Privy (the #1 app for sales on Shopify). Before that I did marketing at Drift 4+ years and helped create one of the fastest growing SaaS companies of all-time. I also host the B2B Marketing Leaders podcast and created DGMG - a community of 2,500+ B2B marketers --> dgmg.co -- I love building something from nothing and getting the right people to pay attention. I'm addicted to the feedback loop in marketing. But for me, marketing isn't about tools & technology or the latest growth hack -- it's about copywriting, storytelling, and understanding people. The rest follows. From 2015-2019 I did marketing at Drift. I joined the company as a marketing manager and the first full-time hire, and over the course of four years I got promoted from manager to director to VP. While at Drift I helped the company create the category of Conversational Marketing, grow from 0 to eight-figures in revenue, and become one of the fastest growing SaaS companies of all-time. I co-wrote & created the marketing strategy behind the Conversational Marketing book with Drift CEO David Cancel, published by Wiley in January 2019. The book was an instant #1 on Amazon in the marketing & sales categories, and went on to become one of the top 20 business books in 2019. I helped create HYPERGROWTH, Drift's annual conference, which became one the world’s fastest growing business events, reaching over 10,000 people in three years across Boston, San Francisco, and London. The weirdest thing about me is that marketing is what I love. It's not only my job, it's my hobby. I've traveled around the world and given over a dozen talks on marketing in the last few years, I'm a guest lecturer 2x/year at Harvard Business School, and I run DGMG, a group for modern B2B marketing. Now 1,600+ members at dgmg.co -- Prior Speaking Engagements (in case you want to invite me to your event in the future) ▪️MarketingProfs B2B Forum (Boston) ▪️B2B Sales & Marketing Exchange (Boston) ▪️Flip My Funnel (Boston) ▪️OpenView Go-To-Market Forum (Boston) ▪️SaaS North (Ottawa) ▪️SaaStock (Dublin) ▪️OnBrand (Amsterdam) ▪️Traffic & Conversion Summit (San Diego) ▪️Demandbase ABM Summit (San Francisco) ▪️Full Contact Connect (Denver) ▪️Outreach Unleash (San Diego) ▪️ZoomInfo Growth Summit (Boston) ▪️G2 Reach (Chicago) "It may well be that creativity is the last unfair advantage we're legally allowed to take over our competitors." - Bill Bernbach



Experience

Chief Marketing Officer

Privy

Greater Boston Area

December 2019 – Present

Founder

DGMG

Boston, Massachusetts, United States

November 2019 – Present

Guest Lecturer

Harvard Business School

Cambridge, MA

2016 – Present

VP of Marketing

Drift

Greater Boston Area

October 2015 – November 2019

Director of Marketing

Drift

Greater Boston Area

September 2016 – February 2018

Senior Marketing Manager

Drift

Greater Boston Area

October 2015 – September 2016

Creator

Tech In Boston

Boston

April 2014 – September 2016

Marketing Manager

HubSpot

Boston

January 2015 – October 2015

Account Management Lead

Privy

Boston

November 2013 – January 2015

Product Marketing Manager

Constant Contact

Waltham, MA

July 2012 – October 2013

Communications Specialist

Constant Contact

May 2011 – July 2012

Account Representative

Lois Paul & Partners

October 2009 – May 2011



Education

Marketing, Journalism

Wagner College

2005 2009

Bancroft School

2001 2005



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