Rohan Iyer

Performance Marketing Executive at The Starter Labs


About

Hi, I'm Rohan Iyer, A Certified Digital Marketer specializing in Paid Media. I'm a Marketing buff! Since my childhood, I have had a dream to become a Software Engineer, as I knew a lot about mobiles and their functionality. I remember not taking up Science as a stream after 10th as I found it too tedious, and ended up taking Commerce as a stream. As things went on, my interest leaned more and more towards Marketing in my graduation years. It was one fine day that I saw an ad in a blog that I was reading, which was telling me to purchase something that I had added to the cart a few days ago. This triggered a whole new wave of curiosity within me to learn more about this how is it done. This is when I was exposed to the terms like Paid Media (Social Media Ads, Google Ads, etc.), Digital Marketing, Search Engine Optimization, etc. Even after completing my Graduation, I was on the race against the clock to appear for my entrance exams to get into one of the top B-schools in the country. After a year of failed efforts, I decided to give Digital Marketing a shot and it has been working like magic. I feel proud that my failures did not stop me and I kept going! Today I stand as a Certified Digital Marketer having worked on 10+ Brands/ Projects. Well, that’s my long story short. If you want to talk more about Digital Marketing, marketing strategy, or especially Paid Media (since it’s my personal favorite), hit me up or just email me: riyer270@gmail.com



Experience

Performance Marketing Executive

The Starter Labs

Mumbai, Maharashtra, India

January 2021 – Present

Performance Marketing Intern

The Starter Labs

Mumbai, Maharashtra, India

October 2020 – January 2021

Marketing Intern

Square Panda India

Mumbai, Maharashtra

May 2020 – September 2020

Summer Intern

QuoDeck Technologies Pvt. Ltd

Mumbai Area, India

May 2018 – June 2018



Education

Marketing

IIDE - Indian Institute of Digital Education

2020 2020

Marketing/Marketing Management, General

The South Indian Education Societys College of Commerce and Economics

2016 2019

Business/Commerce, General

The South Indian Education Societys College of Commerce and Economics (SIES)

2015 2016



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