2 min read
A landing page is typically the first page that a user may come to when looking for information about a particular product, feature, service, or organisation. It could be likened to an interactive billboard on the internet.
Landing pages try to stay focussed on a particular topic usually, although not always, with the aim of encouraging the reader to take an action that the organisation desires.
Other reasons why a landing page may exist is to build credibility or awareness of the brand, organisation or subject with the hope of the user recalling them later on when they need to solve another problem or take a different action.
The homepage of a website is a form of landing page, but differs in the sense that it will usually contain information and links to a wider variety of topics that the user can expect to find on the website.
A good landing page will make the subject of the page abundantly clear above the fold; the part of the page that you can see without scrolling.
Just based on this section a reader should have a fairly accurate expectation of what the information on the rest of the page will contain.
The rest of the page will contain information related to the main subject, usually in more detail that at the top of the page.
It may also contain relevant information about related topics, but this can detract from the focus on the main topic of the page.
This is a specific behaviour that you want the viewer of the page to do. Some common examples of this are to sign up to a service, to buy a product, to book a follow-up chat or to contact the organisation for more information.
A personal landing page is very much like any other landing page, except instead of being focussed on a product, feature, or service; it is focussed on you.
The purpose of a personal landing page is to have an online presence, build credibility, get the reader to take a specific action like contacting you, booking in a call, or subscribing to a newsletter.
Having professional information about yourself online can help potential employers, clients or recruiters to find you through search engines like Google.
A benefit of having an independent personal landing page is that it removes the distraction of other people’s profiles that sites like LinkedIn present.
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